FOR IMMEDIATE RELEASE
KRELwear
305.528.2755
KRELwear
2009 SPRING COLLECTION
Naturally Organic
The Standard, Downtown LA
550 S. Flower Street Downtown Los Angeles, CA
Friday, October 17, 2008
6 - 9 pm
KRELwear is pleased to invite you to a sunset rooftop presentation at
The Standard, Downtown Los Angeles during the close of LA Fashion
Week. Its highly anticipated debut of the 2009 Spring Organic
Collection in a series of “vignette” installations with models en
repose around The Standard Hotel’s rooftop lounge.
Highly regarded for its innovative knits, KRELwear has expanded its
palette to include subtle pastels and neutral shades. In an exciting
departure toward the classical, KRELwear’s new collection is defined
by clean lines, impeccable finishes and luxurious, eco-friendly
materials, which remain true to the company’s reputation for perpetual
creativity. Reinterpreting its one-of-a-kind pieces, KRELwear’s
striking new collection boasts sexy and versatile shapes, rooted in
the company’s signature concept of “tubular” construction.
These limited edition styles are composed of 100% Organic pima cotton,
a natural and renewable fiber known for its biodegradable and
sustainable characteristics, as well as durability. Achieving a rare
harmony between the eco-friendly and groundbreaking design, KRELwear’s
new collection is uncompromisingly chic.
A performance artist turned designer, Karelle Levy of KRELwear is
widely regarded as Miami’s most buzz-worthy young designer. Since its
inception in 2004, KRELwear has cultivated an astonishingly loyal
following, rapidly gaining international repute for innovative,
eye-catching knitwear. Named National Champion of Style Wars and a Gen
Art Fresh Faces of Fashion Alumni, Karelle has garnered exceptional
praise in The New York Times, Women’s Wear Daily, Lucky, 944 Magazine,
Ocean Drive, The Miami Herald, Zink, MAP, Beautiful/Decay and Metro
Pop, amongst other fine publications. KRELwear is distributed to over
40 boutiques in the US, Europe, Scandinavia, and Japan.
Sponsors include: Jessica Bosch Styling, The Rex Agency, Solo
Artists, iModel and Talent, The Standard.
–
Best,
Karelle Levy
KRELwear, Inc.
180 NW 25th Street
Miami, FL 33127
(305)576-7465
